The Automotive Industry, Briefly
No matter what level of auto dealer you may be, SEO plays an integral role in how shoppers research different makes and models and ultimately find your dealership. Whether it’s an OEM site or the local page for the used car lot down the road, […]
For years the front of the car, its face, looked either serious, playful or even determined, but more often than not the descriptions of your vehicle at the front was not of anger. The face of the car resembled its character in many ways, offering […]
Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to all of the “big data” that’s floating out there. The car business is ideal for merging consumer information with proper advertising.
Targeting has held a negative connotation for some time. Google in particular has been accused by everyone from competitors and consumer watchdogs to entire governments of taking their data collection and usage too far. Just because we receive an email about Coach Bill Belichick’s thoughts about conspiracy theories doesn’t mean that we’re interested in buying a Coach purse.
In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]
When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]
When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look at it, but another (and arguably more important) way to casting a wider net is to get out to a broader digital audience by being in more places online.
The narrow approach isn’t bad. It’s important for dealers to make sure that their website is getting plenty of traffic and helping to generate its own leads to have exclusive contacts with potential customers. This is the approach that most dealers take and we’re not suggesting that it should stop. However, the wide approach has benefits you simply cannot get with a narrow approach.
The easiest way for a customers to lose trust in their car dealer is to feel that they’re not disclosing everything that they should. Incentives, whether from the manufacturer or other financial institutions, are rarely disclosed properly on dealer websites. It’s not that the dealers […]
In a recent discussion with the team at CarChat24, we discovered something that is rarely seen in the automotive industry when it comes to marketing solutions. We found science. The most compelling element we found in their solution for car dealers was an intense level […]