Hyundai Mobis Plans Big Tech Reveal at Las Vegas Show

Hyundai Mobis is getting ready to show off more than 30 new car technologies at CES 2026 in Las Vegas this January. The South Korean automotive supplier has something different planned this time around. Instead of opening their booth to everyone walking by, they’re going invitation-only to focus on serious business talks with global automakers.

• Hyundai Mobis will present over 30 new mobility technologies at CES 2026 from January 6-9 in a private, invitation-only booth format.
• Their award-winning Holographic Windshield Display transforms the entire windshield into a display surface and is set for mass production in 2029.
• The company aims to grow its global OEM sales to 40% of core component business by 2033 through partnerships with major automakers.

Taking a Different Approach to CES

CES has always been about flashy booths and crowds checking out the latest tech. Hyundai Mobis is switching things up this year. They’ve booked a private meeting room on the third floor of the West Hall at the Las Vegas Convention Center. Senior executives from several major automakers have already confirmed they’re coming, which tells you something about how interested the industry is in what Mobis has cooking.

Their showcase runs under a “Layer of Progress” theme. What does that mean? Basically, they want to show how their different technologies work together and build on each other. Electronics, electrification, and chassis safety take center stage, all tailored for what global customers actually need.

That Windshield Display Everyone’s Talking About

Here’s the showstopper. Hyundai Mobis’s Holographic Windshield Display already won a CES 2026 Innovation Award from the Consumer Technology Association, and it’s easy to see why. Working with German optics company Zeiss, they created the world’s first system that uses holographic film to turn your entire front windshield into a massive display.

Think about it. No more glancing down at your dashboard to check your speed or navigation. Everything you need appears right on the windshield in front of you. Hidden projectors under the dash combine with special optical film in the windshield that stays up to 90% transparent. Drivers see navigation, speed, weather updates, and even 3D maps that adjust in real-time based on where they’re going.

What about passengers? They get a whole separate zone. Passengers can watch movies or play games on their portion of the display without distracting the driver at all. Viewing angles are so precise that the driver can’t even see what’s on the passenger’s side. Mass production is planned for 2029, and Hyundai Mobis sees this as one of their main products going forward.

What Else Is Coming

M.VICS 7.0 cockpit system isn’t stopping with the holographic windshield. It also includes an 18.1-inch expandable display and a redesigned center console that actually makes sense to use while you’re driving. Everything balances looking good with being practical.

Then there’s X-by-Wire technology, which sounds technical but delivers real benefits. This system handles electronic steering and braking without any mechanical connections. By putting both functions into one controller, it makes the car handle better. Safety features are smart too. If something goes wrong with the steering, the braking system can still control the vehicle safely.

Beyond these headliners, Hyundai Mobis is bringing AR head-up displays, low-power display options, and high-performance EV drive systems that don’t break the bank. These technologies will likely show up in Hyundai electric vehicles first, then spread to other automakers who want to stay competitive in today’s market.

Playing the Long Game

Hyundai Mobis didn’t become the world’s sixth-largest automotive supplier by accident. They’ve got serious expertise in sensors, software development, and safety control systems. Their product list covers everything from electrification components to brakes, steering, airbags, and lighting.

Going private at CES 2026 fits into their bigger plan. They want to increase global OEM sales to 40% of their core component business by 2033. That’s ambitious, but they’re backing it up with technology that automakers actually want. Through CES appearances, international exhibitions, and roadshows in North America and Europe, they’re putting themselves in front of decision-makers who can make those partnerships happen.

Why This Matters for Car Buyers

When a major supplier like Hyundai Mobis invests this heavily in new technology, it eventually trickles down to the cars we actually buy. That holographic windshield display? Give it a few years and it might show up in your next vehicle. X-by-Wire systems could make cars handle better and safer. Low-power displays and efficient EV drive systems mean longer battery range and lower costs.

Going invitation-only at CES 2026 means Hyundai Mobis is serious about turning these concepts into production reality. They’re not just showing off. They’re sitting down with the people who decide what goes into the next generation of vehicles. If those meetings go well, we’re looking at some genuinely interesting changes coming to cars in the next five to ten years.