The Automotive Industry, Briefly
More Than a Pretty Site Building and designing a website for your dealership will require time, patience and attention to detail. Your site needs to be functional, extremely user-friendly and accessible to everyone. You may not even think something as simple as colors and fonts […]
What is Blogging? A blog is often a link to a separate page on a company’s website that features online articles. Blogs have grown in popularity over the last decade and are now almost included on a majority of new websites. It’s a platform where […]
No matter what level of auto dealer you may be, SEO plays an integral role in how shoppers research different makes and models and ultimately find your dealership. Whether it’s an OEM site or the local page for the used car lot down the road, […]
When you’re looking for the used car that you want to drive, a vehicle that’s been leased and turned in could be the right choice for you. This usually means you can find a vehicle that has relatively low miles on the odometer and will […]
If you’re ready for a new SUV that will offer you the roominess and comfort you’ve been searching for, the Honda Pilot could be the right choice for you. This is an SUV that’s affordable and offers you an excellent look inside with the soft […]
Dealers have more data available to them than ever before. In fact, dealers are often deluged with reports from various marketing sources, OEM data, and data from their own internal software such as their CRM and DMS.
Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]
ATLANTA, Dec. 26, 2014 /PRNewswire/ — 2014 was once again the year of the truck for car shoppers, as the Ford F-150 retained its place as the most popular nameplate on AutoTrader.com across new, used and CPO vehicles. The F-150’s crosstown rival, the Chevrolet Silverado, was the […]
In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]
When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]