The Automotive Industry, Briefly
No matter what level of auto dealer you may be, SEO plays an integral role in how shoppers research different makes and models and ultimately find your dealership. Whether it’s an OEM site or the local page for the used car lot down the road, […]
Opening the Year the Right Way The Detroit Auto Show officially named the North American International Auto Show, is the show that gives us the first look at the new models for the next year. It’s certainly become an annual event and one that we […]
Dealers have more data available to them than ever before. In fact, dealers are often deluged with reports from various marketing sources, OEM data, and data from their own internal software such as their CRM and DMS.
Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]
In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]
When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]
When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look […]
The easiest way for a customers to lose trust in their car dealer is to feel that they’re not disclosing everything that they should. Incentives, whether from the manufacturer or other financial institutions, are rarely disclosed properly on dealer websites. It’s not that the dealers […]
There has been a contradiction that has persisted in the world of automotive marketing for decades. Fixed operations – auto service, parts, and accessories – usually account for the largest portion of a car dealership’s revenue, but it is rarely given more than a miniscule […]
There’s an important reason that both car dealers and their car buying customers should love Lotlinx. The pure transparency of cutting out the middle man is good for both buyer and seller when it comes to listings on 3rd party websites. What many people do […]