In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People have questions about cars and service. Many of them want the ability to chat with someone at the store.
It’s for this reason that it’s surprising so many dealers do not have chat on their websites. There are plenty of chat companies out there. Most specialize in the automotive industry because of the specialization required to handle it, particularly from the managed chat perspective. Some dealers do it themselves. Others rely on their vendors. Some vendors operate during business hours. Some, such as CarChat24, work around the clock. Regardless of which way the dealership wants to go, they have to have some variation of chat available.