Tag Archive | Super Bowl

Super Bowl Car Ads; Some of the Best Ever

02.17.16 - Christopher Walken Kia Commercial

The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.

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A Price Increase and the end of a Super Bowl Hiatus

2015 BMW i3

The BMW i3 comes into 2015 with only a very small change from the 2015 which is a price increase of $1,050. Those of you who bought the 2014 model might be wiping your brows in relief of dodging this bullet, but wait. The real difference is the 2015 model is equipped with the Combined Charging Standard (CCS) DC quick charge receptacle, satellite radio and heated seats as standard equipment for 2015 where the 2014 offered the CCS as a $700 option. Adding the other two parts would easily bring the price up to the hiked price on the 2014 model which means there isn’t much of a change after all, simply putting more equipment in as standard fare.

Adding the range extender to the i3 the price will come in around $47,200 with the base model starting out at $43,350. The range extender give the i3 a modified version of the motorcycle engine which uses a 2.3-gallon tank giving the i3 a 186 mile range instead of the 81 miles that will be achieved on a full charge without the range extender. Either model of the i3 offers 170 horsepower and 184 lb.-ft. of torque to enjoy with amazing efficiency to seriously enjoy.

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