The Automotive Industry, Briefly

Tag: Lexus

Opening the Year the Right Way (Part 2) – Detroit Auto Show

Opening the Year the Right Way (Part 2) – Detroit Auto Show

Here are a few more of the brands we expect to see at the Detroit Auto Show and what they will bring for us to admire and look forward to as the New Year begins. This first show of the year has been known to […]

Both Buick and GMC area turning to the SUVs for the Drive

Both Buick and GMC area turning to the SUVs for the Drive

As a pair of brands from GM that have a singular goal for the drive you want to make, both GMC and Buick are turning toward more SUVs for the drive in order to offer larger crossovers and a wider variety of them to ensure […]

The Lexus RX Just Got Better

2016 Lexus RX

How do you improve upon the bestselling offering Lexus has? Add a bolder style, more standard power, new comfort and convenience touches and enhance the safety system. By doing this, the Lexus RX is expected to move the needle even though it is already the bestselling model in the Lexus stable, this SUV is expected to run free and sell more than ever especially since it has to play in a segment that includes the Acura RDX, Audi Q5, BMW X3, Cadillac SRX, Mercedes-Benz GLE-Class and Infiniti QX50. (more…)

2015 Lexus RC: Sporty and Stylish Combine in this Luxury Sport Coupe

Lexus has a long and storied history of offering luxury cars at a price that many can afford. With a badge that hasn’t been known for speed and power, but rather one that offers a smooth ride, luxurious feel and more features for the money […]

Lexus ES and the Human Touch

With a new barrage of Lexus ads hitting the market, this trusted vehicle has developed a newfound following. Lexus has impressed owners for generations with their outstanding array of safety features, their sturdy design, and their superior engines. Is the hype surrounding Lexus simply the […]

Lexus Takes a Youthful Approach to Marketing

Lexus Marketing

In a youth driven marketing environment like the auto industry, how do classic marketing techniques measure up? For years, Lexus remained synonymous with high quality luxury vehicles, but their ads haven’t really approached potential buyers with the same gusto as their competitors. In a youthful market, did Lexus have a choice but to follow suit?

While most car makers focus on the sportier aspects of their cars in advertisements, in the past Lexus has remained steadfast on a classic portrayal of their models. Fast paced clips of vehicles traveling at maximum speed around hairpin turns or a commercial synched with a catchy pop tune seem to be the way of the auto industry’s marketing techniques these days. Flashy images, trendy music, and catchy features seem to be the way to strike a chord with customers.

(more…)

For a Luxury Hybrid Hatchback with an Attitude, Look to the 2015 Lexus CT

With Lexus being the luxury lineup from Toyota is it really any wonder that the CT is mechanically the sibling of the ultra-popular Toyota Prius? Even though this is the case, the CT does have a personality and dynamics that are all its own once […]

A Large Sedan Full of Awesome Luxury by Lexus

As a luxury car maker, Lexus has quickly put the luxury vehicle market on notice by offering their vehicles at a much more affordable price than any of the competition. Add to this the inclusion of all the equipment and features found in any Lexus […]