How do you improve upon the bestselling offering Lexus has? Add a bolder style, more standard power, new comfort and convenience touches and enhance the safety system. By doing this, the Lexus RX is expected to move the needle even though it is already the […]
Lexus has a long and storied history of offering luxury cars at a price that many can afford. With a badge that hasn’t been known for speed and power, but rather one that offers a smooth ride, luxurious feel and more features for the money […]
With a new barrage of Lexus ads hitting the market, this trusted vehicle has developed a newfound following. Lexus has impressed owners for generations with their outstanding array of safety features, their sturdy design, and their superior engines. Is the hype surrounding Lexus simply the result of good advertising or is the Lexus worthy of such accolades? You decide.
Lexus is unparalleled when it comes to quality design. Given the rigorous standards maintained by the designers, it’s no surprise. Lexus runs their assembly process with military-like precision and expects nothing less than the best from each and every component that enters the Lexus ES.
In a youth driven marketing environment like the auto industry, how do classic marketing techniques measure up? For years, Lexus remained synonymous with high quality luxury vehicles, but their ads haven’t really approached potential buyers with the same gusto as their competitors. In a youthful […]
With Lexus being the luxury lineup from Toyota is it really any wonder that the CT is mechanically the sibling of the ultra-popular Toyota Prius? Even though this is the case, the CT does have a personality and dynamics that are all its own once […]
As a luxury car maker, Lexus has quickly put the luxury vehicle market on notice by offering their vehicles at a much more affordable price than any of the competition. Add to this the inclusion of all the equipment and features found in any Lexus and the rest of the luxury automaker will need to find ways to price their vehicles lower in order to compete with Lexus instead of the other way around.
The Lexus LS is the largest sedan offered by Lexus and comes in as the flagship vehicle for the luxury car maker that competes heavily in a class that includes the BMW 7 series, Audi A8, Porsche Panamera, and Mercedes-Benz S-Class. Offering a long standing name for the past twenty years, the LS are packed to the brim with safety and technology, making it an awesome vehicle to drive and own.