The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.
Whoever said beauty is only skin deep never drove a car. The skin of most cars is only the beginning of the beauty and with the advancements we have in technology and engineering vehicles offer much more beauty from the engine, from the control aspects, from the computers used and from everything you as a driver can admire about them. The new 2016 Kia Optima is a great example of a car that hasn’t changed its looks much, but certainly took a deeper dive and changed things up under the skin to give you a car that is better than before. Continue reading
Even though the Kia Cadenza doesn’t quite fit into the full-size sedan class or the premium sedan class it straddles both with quality and ease. Offering a bevy of great features that might even shoot this beauty into a luxury class the Cadenza makes a statement that is making the competition cringe and head back to the drawing board to keep up. As the priciest Kia on the market the Korean automaker has loaded this great car full of fun and features to offer owners a great value for their money. Competing in a class that includes the Nissan Maxima, Acura TLX, Toyota Avalon and Hyundai Azera the Cadenza has a huge mark to reach and as a fairly new offering has done a great job of reaching very high up the scale.
The 2015 Kia K900 is the car Kia is riding into the luxury class to find a way to expand the gap from its roots as purely an economy car maker as it heads into the luxury marketplace. Expected to compete with the big boys such as the BMW 7 Series, Mercedes-Benz S-Class, Lexus LS, Audi 8, and Cadillac XTS; the K900 shows up with power under the hood and a host of great features to please any luxury car owner.
As an all new offering the K900 comes in as a very powerful rear-wheel driver (RWD) sedan that offers a very quiet and comfortable ride and a price that just can’t be beat in this class. Equipped with a powerful engine the K900 is a great ride for long road trips, or for a daily commuter that has a good distance to cover. Offering plenty of comfort for all in the vehicle the suspension is highly tuned and readily handles road imperfections with ease. The ride is quiet and easy to enjoy with plenty of great insulation and noise reducing technology in the engine the car offers the occupants the chance to only hear the music of their choice and not the world around them.