The Automotive Industry, Briefly

Tag: Kia Optima

The Other Cost of Buying a Car

The Other Cost of Buying a Car

When you’re buying a car, you often only consider the price that’s involved in terms of monthly payments. There’s nothing wrong with this at all, but the cost of the vehicle is more than the price you pay to own it. You have to consider […]

Kia Stinger Winning Awards as a New Model

Kia Stinger Winning Awards as a New Model

  There are times when an automaker gets everything right with a car. When the team at Kia chose to bring in design and engineering experts from BMW to help them with their new project, they were on the way to having the formula for […]

What Family Car do You Want?

05.09.16 - 2016 Honda Accord

When you have to shop for a new vehicle there are many factors to consider. On today’s market we have to consider not only the vehicle itself, but what it offers compared to others on the market. Many of today’s sedans have a style and performance that make the sedans of years ago look and feel like they were afterthoughts just because this was the segment of the market that we shopped the most. Even though it felt as though automakers weren’t making an effort for years in this segment, they really were and this has been one of the most competitive segments for many years.

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Super Bowl Car Ads; Some of the Best Ever

The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot […]