The Automotive Industry, Briefly

Tag: Kia Optima

Kia Stinger Winning Awards as a New Model

Kia Stinger Winning Awards as a New Model

  There are times when an automaker gets everything right with a car. When the team at Kia chose to bring in design and engineering experts from BMW to help them with their new project, they were on the way to having the formula for […]

What Family Car do You Want?

When you have to shop for a new vehicle there are many factors to consider. On today’s market we have to consider not only the vehicle itself, but what it offers compared to others on the market. Many of today’s sedans have a style and […]

Super Bowl Car Ads; Some of the Best Ever

02.17.16 - Christopher Walken Kia Commercial

The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.