The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.
The new tenth generation Honda Civic is a completely redesigned model that carries forward the name we have loved and admired for several generations. Over the years the Civic has gone from a sporty sedan, coupe and hatchback to eventually fall to the fate of many other cars and become more of a plain and boring car that was made for commuting and running errands. With this new rebuild, Honda is hoping to give us a car that will bring back some of the nostalgia we have for the Civic and present us with a car that reminds us what this car has been and should always be. Continue reading
Normally, there are several cars that can make a claim of having generated the most buzz at any particular auto show. At the New York Auto Show, it wasn’t even close. Everyone’s talking about the new Honda Civic “concept” and it’s not just because of the dashing lime green they used to introduce it.
First and foremost, it has the right mix of being new without being obnoxious. People can look at it in wonder without scratching their head. The overall aesthetic is powerful without being overstated and the contours are everything people have been expecting from Honda for a while.
The Honda Crosstour is aptly named and doesn’t look like anything else on the road. As a very unique offering from Honda the Crosstour is a blend of a sedan, wagon, and crossover SUV making it a very interesting looking and performing vehicle. Although it has a unique look that may attract a very interested crowd, the Crosstour doesn’t fit well in many categories and loses a little bit in each one that it may come anywhere near fitting into. Even with that said the Crosstour carries in the Honda nameplate and engineering which offers proven track record of reliability and quality.
As a vehicle that is made to handle rough terrain, deep snow and other tough road offerings the Honda Crosstour performs extremely well and comes in a package that is much smaller and more agile than a very bulky SUV. With no major changes for the new 2015 model, the Crosstour looks and is equipped the same as the previous model which has performed very nicely for owners. An interesting feature that is included in the Crosstour is a removable plastic utility box that is nearly two cubic feet in space to the cargo area but also can be removed to allow for cleanup duties to be performed.