Chevrolet was founded by William C Durant and Louis Chevrolet on November 3, 1911 and in 1912, Louis Chevrolet’s Series C Six Class, which was a luxurious high-performance six cylinder model hit the streets of Detroit for $2150. In 1913, Louis Chevrolet exits the company, but gives Durant the rights to use his name and the Chevy bowtie logo appears in an ad for the first time. The first car to wear the Chevy bowtie logo was the Royal Mail Roadster in 1914, and in 1915, the Chevy model 490 debuts as a 1916 model year vehicle with a list price of $490 to match competitor Ford’s Model T. Billy Durant regains control of Chevrolet in 1916 after being forced out of the company and in 1918 the first Chevrolet truck based on the Model 490 chassis is introduced. Chevrolet also becomes a part of GM this year.
In 1924, a Chevrolet plant is opened in Copenhagen, Denmark and is the first Chevrolet plant outside the US. 1927 brings the first time that Chevrolet overtakes Ford for the first time with sales of more than 1 million vehicles. The Chevrolet six debuts in 1929 and is called a “six for the price of four” since six cylinders were offered for the price of four. 1934 introduces revolutionary engineering for a value priced car when they introduce the knee action independent suspension in the 1935 Model Master Series. The Suburban Carryall, the original SUV was introduced in 1935 and is the longest running SUV. It creates a new segment in the market. In 1942, production of trucks was geared toward the war and halted for civilians and in 1945, civilian production resumes.