Driving helps us get where we need to go quickly and conveniently on a daily basis. Most of the time we don’t think much of our vehicles except to know they’re available for us to ensure we can get from one place to another easily and without much worry. The movement and growth of the number of EVs on the market has changed this a bit. Because most of us are still not familiar with EV models and how they drive along with the amount of range offered we have to consider the fact that the range may not be exactly what’s shown on the instrument gauges.
Would it surprise you to see aggressive actions from Tesla? It shouldn’t surprise you at all as this is the company that was so bold as to bring us the Model S which has no gasoline powered engine at all. They have continually stated they will develop the new technologies and be the first to the market with some and offer us the example of their semi-autonomous driving system on the Model S as a great example. Their latest venture, the Model X seems to be fraught with issues and defects, but still the have a huge following.
At some point we may have to let Sergio Marchionne know there is a danger in stating he would need to be shot before one of his brands does something. When it comes to protecting the Ferrari brand it’s certainly admirable on his part that he wants to keep the brand as clean and free of some of the powertrains we see today, but how long will Ferrari be successful with this type of thinking. Even though Ferrari was one of the only successful brands under FCA last year, how long with that continue if the thought process is to avoid what the rest of the market is doing.