The Automotive Industry, Briefly

Tag: Car Dealers

Why are Car Faces So Angry?

For years the front of the car, its face, looked either serious, playful or even determined, but more often than not the descriptions of your vehicle at the front was not of anger.  The face of the car resembled its character in many ways, offering […]

Why Car Shopper Data is Good for Both Sides

Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]

Car Dealers Need Chat on their Websites, Period.

Chat

In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People have questions about cars and service. Many of them want the ability to chat with someone at the store.

It’s for this reason that it’s surprising so many dealers do not have chat on their websites. There are plenty of chat companies out there. Most specialize in the automotive industry because of the specialization required to handle it, particularly from the managed chat perspective. Some dealers do it themselves. Others rely on their vendors. Some vendors operate during business hours. Some, such as CarChat24, work around the clock. Regardless of which way the dealership wants to go, they have to have some variation of chat available.

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Service Marketing Should be a Priority for Car Dealers

When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]

The Wide Approach versus the Narrow Approach on Automotive Digital Marketing

When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look […]

Why Car Dealers Need to Show All Incentives Available

Auto Sales

The easiest way for a customers to lose trust in their car dealer is to feel that they’re not disclosing everything that they should. Incentives, whether from the manufacturer or other financial institutions, are rarely disclosed properly on dealer websites. It’s not that the dealers are trying to hide it. There are simply a lot of potential incentives and they rarely fit on a contact form.

If you dig deep enough, you’ll probably find all or most of them somewhere on the site, but there are services like Automark that do this directly on the vehicle pages themselves. This method is preferred since it gives customers the ability to put themselves into a category in order to learn more about the incentives that they can get.

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The Science of Dealership Chat

In a recent discussion with the team at CarChat24, we discovered something that is rarely seen in the automotive industry when it comes to marketing solutions. We found science. The most compelling element we found in their solution for car dealers was an intense level […]