The Automotive Industry, Briefly

Tag: Business Intelligence

Making Sense of Data for Better Decisions

Dealers have more data available to them than ever before. In fact, dealers are often deluged with reports from various marketing sources, OEM data, and data from their own internal software such as their CRM and DMS.

Why Car Shopper Data is Good for Both Sides

Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]