Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to all of the “big data” that’s floating out there. The car business is ideal for merging consumer information with proper advertising.
Targeting has held a negative connotation for some time. Google in particular has been accused by everyone from competitors and consumer watchdogs to entire governments of taking their data collection and usage too far. Just because we receive an email about Coach Bill Belichick’s thoughts about conspiracy theories doesn’t mean that we’re interested in buying a Coach purse.