The Automotive Industry, Briefly

Tag: AutoTrader

AutoTrader Reveals the Most Popular Vehicles of 2014

ATLANTA, Dec. 26, 2014 /PRNewswire/ — 2014 was once again the year of the truck for car shoppers, as the Ford F-150 retained its place as the most popular nameplate on AutoTrader.com across new, used and CPO vehicles. The F-150’s crosstown rival, the Chevrolet Silverado, was the […]

The Wide Approach versus the Narrow Approach on Automotive Digital Marketing

When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look […]