Tag Archive | Automotive Marketing

The Science of Dealership Chat

Scientific Research

In a recent discussion with the team at CarChat24, we discovered something that is rarely seen in the automotive industry when it comes to marketing solutions. We found science.

The most compelling element we found in their solution for car dealers was an intense level of testing and improvement. There is a certain psychology associated with engaging in chat on websites, both from a proactive prompting perspective as well as the online conversation itself. What we witnessed from the team greatly exceeded what we had found with other chat providers.

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