The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.
When you develop a supercar there are expectations that must be met. You need to offer amazing style, you need to have the best features, and the handling must be on point and most of all it has to be fast. When you think of Lamborghini you instantly think of speed and power wrapped in a dynamic wedge-shaped design that gives you some of the most active driving features you can find anywhere. On the other hand when you think of Audi it’s the interior that excites you along with the name that has carried a reputation for driving excellence, but what do you get when blend the two together?