The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.
Acura has been the premium brand for Honda for nearly three decades and as such has had a long and storied history. For so many years the Civics and Accords of Honda had nearly interchangeable parts with the Integra from Acura, leading to many thefts of the HID headlights off Acura models to be put on Honda versions. Another similarity has always been the ease of turning one of the exciting machines into a great tuner car, the kind you see in the early Fast and Furious movies that look like they are a lot of fun to drive. Continue reading
Having become a favorite among the luxury SUV drivers, the MDX rolls into 2015 offering better third row access than ever before and keeps both size and weight competitive with other SUV’s. The MDX offers a mid-sized crossover SUV size that comes in between the Infiniti QX60, Audi Q7 and the much larger Cadillac Escalade and Lexus LX. This offers owners the flexibility to handle and maneuver wherever needed as well as the size to carry passengers comfortably across three rows of seats.
Adding to the mantra of becoming a fan favorite, the MDX has become one of the most reliable vehicles on the market offering an excellent resale value to anyone who is ready to move up to the newest MDX. After being completely redone for 2014, the MDX offers no new changes for 2015 which means Acura is smart enough to know not to mess with a good thing.