The Automotive Industry, Briefly

Force Friday and Uber Team Up

Stormtrooper Dodge Chargers

With the upcoming Star Wars: The Force Awakens movie on the near horizon, nearly every company that can is working to gain something from the marketing of this movie.  Uber and Hot Wheels teamed up on Friday September 4th to offer a small fleet of Uber cars that were Stormtrooper inspired in order to celebrate this occasion in a grand fashion.  These cars were available to give rides around Manhattan below 59th Street and create a celebratory gift to those who chose to use one of these cars for their transportation on that day.

If you stood on the streets of Manhattan you might have noticed a Stormtrooper looking vehicle drive by that was bright, clear coated white with some black trim stripes.  Of course the car would be easily recognizable as a Dodge Charger, but they were made up to look like the First Order Stormtrooper Cars which is one of the new offerings in the Hot Wheels’ toy lineup.  This certainly is a great way to get attention, create a marketing buzz and celebrate an occasion for a movie that is certain to gain a massive amount of popularity and attention over the next few months.

What did these Uber riders gain for the experience?  Not only did they get to ride around in one of these cool looking Chargers but they got to do so for free with the special promotion.  In addition to this free ride they were presented with a new Star Wars: The Force Awakens Hot Wheels car once the ride was over.  That is how you celebrate something as cool as Force Friday in Manhattan and show the rest of the country that it’s time to do the same in other areas to allow a full enjoyment of the experience.

Will these Uber cars make it to other large cities?  No word has been shared yet, but you can be certain there will be other events that celebrate the upcoming movie and create an amazing celebration for other areas of the country to enjoy a similar event.  All we can do is wait and see if the Stormtrooper Dodge Chargers make their way to a city near you so you can have a great time, get a free ride and a free car when you enjoy the trip to your next destination as you search for the Rebel Droids in your area.



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