Lexus has become a brand name that thumbs its nose at the luxury competition. Other automakers are wondering how Lexus is able to offer so many luxury features at the prices that the vehicles come in and they certainly are losing sleep over this issue. When you think of the Lexus ES, there are many things that it is not. This car is not a BMW 5 Series, it is not a Cadillac CTS, but it is a comfortable ride with plenty of great features for those who want luxury at an affordable price; which the BMW and Caddy cannot boast. Continue reading
How do you improve upon the bestselling offering Lexus has? Add a bolder style, more standard power, new comfort and convenience touches and enhance the safety system. By doing this, the Lexus RX is expected to move the needle even though it is already the bestselling model in the Lexus stable, this SUV is expected to run free and sell more than ever especially since it has to play in a segment that includes the Acura RDX, Audi Q5, BMW X3, Cadillac SRX, Mercedes-Benz GLE-Class and Infiniti QX50. Continue reading
Lexus has a long and storied history of offering luxury cars at a price that many can afford. With a badge that hasn’t been known for speed and power, but rather one that offers a smooth ride, luxurious feel and more features for the money than any other, a serious sports car has been missing for quite some time. Enter in the brand new Lexus RC. The RC is a sports coupe with a fixed roof and only two doors that hasn’t been seen from the Lexus brand in well over 15 years.
The Lexus RC 350 is made to show off against the likes of the BMW 4 Series, Audi A5 and Cadillac ATS Coupe with the RC F model taking on the BMW M4 and Audi RS 5. Offering a very aggressive design and amazing luxury features the RC is a coupe that will surprise and amaze any owner with price, features, capability and power on any road. For long time Lexus lovers the look of the RC might suggest it is built on the IS platform, but it is in fact built on its own platform making it unique and all its own.
With a new barrage of Lexus ads hitting the market, this trusted vehicle has developed a newfound following. Lexus has impressed owners for generations with their outstanding array of safety features, their sturdy design, and their superior engines. Is the hype surrounding Lexus simply the result of good advertising or is the Lexus worthy of such accolades? You decide.
Lexus is unparalleled when it comes to quality design. Given the rigorous standards maintained by the designers, it’s no surprise. Lexus runs their assembly process with military-like precision and expects nothing less than the best from each and every component that enters the Lexus ES.
In a youth driven marketing environment like the auto industry, how do classic marketing techniques measure up? For years, Lexus remained synonymous with high quality luxury vehicles, but their ads haven’t really approached potential buyers with the same gusto as their competitors. In a youthful market, did Lexus have a choice but to follow suit?
While most car makers focus on the sportier aspects of their cars in advertisements, in the past Lexus has remained steadfast on a classic portrayal of their models. Fast paced clips of vehicles traveling at maximum speed around hairpin turns or a commercial synched with a catchy pop tune seem to be the way of the auto industry’s marketing techniques these days. Flashy images, trendy music, and catchy features seem to be the way to strike a chord with customers.
With Lexus being the luxury lineup from Toyota is it really any wonder that the CT is mechanically the sibling of the ultra-popular Toyota Prius? Even though this is the case, the CT does have a personality and dynamics that are all its own once past the mechanical workings of the vehicle. With a full complement of upscale, luxury features inside and a truly menacing exterior including the signature Lexus hourglass grill, the Ct is not just a Prius in a different body, but a highly advanced luxury hybrid car that offers a ton of driving enjoyment and interest for its owners. Competing with the Audi A3 and Cadillac ELR, the CT comes in offering a great deal of excellent luxury features and equipment to enjoy and take full advantage of.
Only a small amount of updates are added to the Lexus CT 200h including the integration of iPhone’s Siri Eyes Free Mode, voice commands for the navigation system, and Slacker radio to the Lexus Enform app suite. This all helps the CT attract a technology driven crowd and be one of the best entry luxury cars that also comes in the form of a hybrid vehicle.
Having become a favorite among the luxury SUV drivers, the MDX rolls into 2015 offering better third row access than ever before and keeps both size and weight competitive with other SUV’s. The MDX offers a mid-sized crossover SUV size that comes in between the Infiniti QX60, Audi Q7 and the much larger Cadillac Escalade and Lexus LX. This offers owners the flexibility to handle and maneuver wherever needed as well as the size to carry passengers comfortably across three rows of seats.
Adding to the mantra of becoming a fan favorite, the MDX has become one of the most reliable vehicles on the market offering an excellent resale value to anyone who is ready to move up to the newest MDX. After being completely redone for 2014, the MDX offers no new changes for 2015 which means Acura is smart enough to know not to mess with a good thing.
As a luxury car maker, Lexus has quickly put the luxury vehicle market on notice by offering their vehicles at a much more affordable price than any of the competition. Add to this the inclusion of all the equipment and features found in any Lexus and the rest of the luxury automaker will need to find ways to price their vehicles lower in order to compete with Lexus instead of the other way around.
The Lexus LS is the largest sedan offered by Lexus and comes in as the flagship vehicle for the luxury car maker that competes heavily in a class that includes the BMW 7 series, Audi A8, Porsche Panamera, and Mercedes-Benz S-Class. Offering a long standing name for the past twenty years, the LS are packed to the brim with safety and technology, making it an awesome vehicle to drive and own.