The Automotive Industry, Briefly

Lexus

2016 Lexus ES: Comfort in Style

Lexus has become a brand name that thumbs its nose at the luxury competition.  Other automakers are wondering how Lexus is able to offer so many luxury features at the prices that the vehicles come in and they certainly are losing sleep over this issue.  […]

The Lexus RX Just Got Better

How do you improve upon the bestselling offering Lexus has? Add a bolder style, more standard power, new comfort and convenience touches and enhance the safety system. By doing this, the Lexus RX is expected to move the needle even though it is already the […]

2015 Lexus RC: Sporty and Stylish Combine in this Luxury Sport Coupe

Lexus has a long and storied history of offering luxury cars at a price that many can afford. With a badge that hasn’t been known for speed and power, but rather one that offers a smooth ride, luxurious feel and more features for the money […]

Lexus ES and the Human Touch

With a new barrage of Lexus ads hitting the market, this trusted vehicle has developed a newfound following. Lexus has impressed owners for generations with their outstanding array of safety features, their sturdy design, and their superior engines. Is the hype surrounding Lexus simply the […]

Lexus Takes a Youthful Approach to Marketing

In a youth driven marketing environment like the auto industry, how do classic marketing techniques measure up? For years, Lexus remained synonymous with high quality luxury vehicles, but their ads haven’t really approached potential buyers with the same gusto as their competitors. In a youthful […]

For a Luxury Hybrid Hatchback with an Attitude, Look to the 2015 Lexus CT

With Lexus being the luxury lineup from Toyota is it really any wonder that the CT is mechanically the sibling of the ultra-popular Toyota Prius? Even though this is the case, the CT does have a personality and dynamics that are all its own once […]

2015 Acura MDX: An Elegant and Stylish Crossover SUV

Having become a favorite among the luxury SUV drivers, the MDX rolls into 2015 offering better third row access than ever before and keeps both size and weight competitive with other SUV’s. The MDX offers a mid-sized crossover SUV size that comes in between the […]

A Large Sedan Full of Awesome Luxury by Lexus

As a luxury car maker, Lexus has quickly put the luxury vehicle market on notice by offering their vehicles at a much more affordable price than any of the competition. Add to this the inclusion of all the equipment and features found in any Lexus […]