Most of us love the Jeep brand and the amazing lineup of SUVs it brings to the market. The Wrangler has been buoyed as one of the most beloved and actively used vehicles on the market in history and the Grand Cherokee is the nearly luxury SUV that some will choose over the luxury brand. For some time now, Jeep hasn’t had an answer for the higher priced and more luxurious Land Rover models, and that has been a sore spot for Jeep. That lack of competition is about to end with the models that will return to the market.
The automotive world is full of companies with different personalities and ideas of what should be built and how it should be done. When you think of Ford the F-150 comes to mind or the Mustang, when thinking of Toyota the Camry and the Highlander may be the first you think of. For luxury automakers their cars are full of great features for us to enjoy and exotics are meant to be over the top impressive and make us wonder why all automakers haven’t done the same. What is unusual is when we see an automaker try something that seems to be completely against their personality, here are some great examples for you to admire and wonder about.
The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.
The Jeep Patriot has made its way into the hearts and minds of many Jeep owners over several years. Even though the current model is aging, it offers a great value and is the least expensive SUV on the market at its base price. As a 2015 Kelley Blue Book Five-Year Cost to Own Award Winner, the Jeep Patriot is a great choice, but needs some upgrading to be in an acceptable range of equipment and comfort. The base model is very much a stripped down version, but add a few great features by climbing the trim levels and you can have a Patriot that offers some exceptional off road ability as well.
Showing up in the class with the Subaru Forester and Mazda CX-5 the Patriot offers better off road ability than both of these models. Unfortunately, and due in part to the need for a remade model, the Patriot does not offer the fuel mileage that is desired on SUVs of this size. For 2015 the Patriot adds a new Eco Green paint color and a Garmin Navigation system on the Latitude model. The removable flashlight as been replaced by an actual dome light as well.