The Super Bowl gives companies a platform for advertising that is unlike any other. With the largest crowd of the year watching this one event companies pay more money each year for the right to advertise during this game even if it’s only a spot that takes up thirty seconds of time. The visibility for this one spot is a great way for companies to show off new products which is one reason why so many car companies are advertised during this big game. It probably doesn’t hurt that car companies make more money than most other industries as well to have the advertising budgets to handle the cost of multiple spots. With that in mind, here is what we saw during Super Bowl 50.
When you develop a supercar there are expectations that must be met. You need to offer amazing style, you need to have the best features, and the handling must be on point and most of all it has to be fast. When you think of Lamborghini you instantly think of speed and power wrapped in a dynamic wedge-shaped design that gives you some of the most active driving features you can find anywhere. On the other hand when you think of Audi it’s the interior that excites you along with the name that has carried a reputation for driving excellence, but what do you get when blend the two together?
The A6 continues to be the platform that carries the most highly recognized Audi into another successful year and for 2016 the expectation is for this awesome car to carry forward with strength and a reputation we all love. When you have to face the competition of the BMW 5-Series, Mercedes-Benz E-Class, Cadillac CTS and Acura RLX you certainly want to stand out among that crowd and the A6 does so with quiet confidence. Quiet at least until it the start button is pushed, then the fun begins and the A6 roars down the road in style and elegance and a huge amount of power. Continue reading
The 2015 Audi A3 is the perfect luxury car for a young up and comer who is planning to live in the luxury segment for many years. With a price that’s easy to enjoy and a capability that makes it a lot of fun to drive, the A3 sedan is a car that is built to handle a young couple just starting out, or provide some excellent driving fun for folks heading into their retirement years. With a ton of Audi luxury features and equipment to enjoy the A3 stands hard against the competition which includes the Mercedes-Benz CLA-Class, Acura ILX and Buick Verano.
The A3 shows up as a small and sporty luxury sedan that offers a great deal of performance in either the A3 or S3 packages. This lineup is all new for 2015 making it a great car from Audi that fits right in with smaller and sporty luxury vehicles. Driving the A3 offers an owner the pleasure of a car that is highly energetic and feels athletic from the ground up. Small enough to dart in an out of traffic, and powerful enough to pass easily on the highway, the A3 shows up as a car that has a highly refined suspension and steering system.
When looking for a great SUV, fuel efficiency can be very important. The cumbersome vehicles lumber down the road and in many cases doesn’t offer any fuel efficiency to speak of. When looking in the Luxury SUV class this can be even more important to an owner who already is paying a premium price for the luxury equipment the vehicle offers and doesn’t want to pay even more just to fill up their SUV. This list offers owners of luxury SUVs a chance to enjoy their highly-engineered products without having to fill up quite as often. Continue reading