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Passing Along Good Habits

Toyota Makeup Video

Driving a vehicle of any size comes with an array of inherent dangers, but many of us forget this when we get behind the wheel of our vehicle and head out for the day. Not only do we forget the dangers other drivers present to us along with the possibility of road debris, weather hazards and other obstacles, we also forget that we are setting examples as drivers for those who are coming after us and will be driving our cars in the near future. Continue reading

Dispelling the Mid-Life Crisis Stereotype

Mid-Life Crisis Car

So what is the Mid-Life Crisis Stereotype? We have seen it, television and movies have portrayed it, generally speaking this stereotype is cast in the form of a very successful man who is getting on in years and is feeling less than adequate due to hair loss, weight gain or other signs that their lives are nearing the halfway mark or beyond. In the theatrical depictions, these men typically make a large purchase that is unnecessary and only makes them look overall very silly. This purchase is generally a type of sports car, one they may have desired all their lives and have never been able to afford until now.

Because it’s been part of our culture in the movies and on television it must be a true reflection of what actually happens in life right? Not a chance. According to CarMax, who conducted a survey regarding this stereotype, only one in five potential buyers who feel they are experiencing a mid-life crisis will actually choose a sports car. The report also shows seventeen percent would choose an SUV and about fifteen percent would pick a sedan of some sort.

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Why Car Shopper Data is Good for Both Sides

Car Shopping Data

Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to all of the “big data” that’s floating out there. The car business is ideal for merging consumer information with proper advertising.

Targeting has held a negative connotation for some time. Google in particular has been accused by everyone from competitors and consumer watchdogs to entire governments of taking their data collection and usage too far. Just because we receive an email about Coach Bill Belichick’s thoughts about conspiracy theories doesn’t mean that we’re interested in buying a Coach purse.

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AutoTrader Reveals the Most Popular Vehicles of 2014

2015 Ford F-150 Gray

ATLANTA, Dec. 26, 2014 /PRNewswire/ — 2014 was once again the year of the truck for car shoppers, as the Ford F-150 retained its place as the most popular nameplate on AutoTrader.com across new, used and CPO vehicles. The F-150’s crosstown rival, the Chevrolet Silverado, was the second most popular new and CPO vehicle but it came in third behind the Jeep Wrangler on the used side. Among new cars, trucks and SUVs took seven of the top ten spots, including vehicles like the RAM 1500, GMC Sierra, Jeep Grand Cherokee and Ford F-250.  Trucks and SUVs were five of the top ten used cars, and four of the top ten CPO vehicles.

“The preponderance of large vehicles indicates an improving economy, as sales of pickup trucks correlate with housing starts and construction,” said Michelle Krebs, AutoTrader.com senior analyst. “Lower gas prices and many new or refreshed entries also helped boost new truck popularity, particularly in the back half of the year.”

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In Car Technology that makes a Huge Difference

Blind Spot Monitoring

No longer just an engine and four wheels, cars, trucks, SUVs and vans have made huge strides over a long period of time to become easier to drive, more comfortable, more useful and much more enjoyable.

Long gone are the days of not having power steering or a decent suspension, here today almost every car made is well-equipped with technology and advances in safety that would not have seemed possible several years ago.

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Subaru Outback, Great Loyalty, Great Vehicle

2014 Subaru Outback

With all the commercial showing us that the Outback is a go anywhere, appearing to be a slightly larger than average wagon on larger wheels this car has an unquestioned following to make owners of other vehicles stop and think.  Anyone who wants a car that can haul it, camp it, push it or pull it should certainly shop at their nearby Subaru dealership and check out the Outback.

Offering exceptional handling in all types of weather the Outback has an excellent series of upgrades for 2014 to add more functionality to the already functional Swiss Army Knife of the car world.  Most popular among buyers in the Snow Belt, the Cold Weather Package has been made standard on the Premium model along with a LCD display radio.  The Premium model is also offered with a navigation system and EyeSight driver assistance to aid the driver in knowing where they are going and making the drive as safe as possible.

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