The Automotive Industry, Briefly

Car Dealers

The Shift in Automotive Service Marketing

There has been a contradiction that has persisted in the world of automotive marketing for decades. Fixed operations – auto service, parts, and accessories – usually account for the largest portion of a car dealership’s revenue, but it is rarely given more than a miniscule […]

Aston Martin to Keep V12

Power freaks, fear not. Aston Martin’s partnership with Mercedes-AMG to put out a new V8 engine does not doom the AM11 V12 that we’ve all grown to know and love. The big and little engines will remain as options to go along side their other […]

Lotlinx and the Transparency of Automotive Website Listings

There’s an important reason that both car dealers and their car buying customers should love Lotlinx. The pure transparency of cutting out the middle man is good for both buyer and seller when it comes to listings on 3rd party websites. What many people do […]

The Science of Dealership Chat

In a recent discussion with the team at CarChat24, we discovered something that is rarely seen in the automotive industry when it comes to marketing solutions. We found science. The most compelling element we found in their solution for car dealers was an intense level […]