The Automotive Industry, Briefly

Car Dealers

Making Sense of Data for Better Decisions

Dealers have more data available to them than ever before. In fact, dealers are often deluged with reports from various marketing sources, OEM data, and data from their own internal software such as their CRM and DMS.

Why Car Shopper Data is Good for Both Sides

Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]

AutoTrader Reveals the Most Popular Vehicles of 2014

ATLANTA, Dec. 26, 2014 /PRNewswire/ — 2014 was once again the year of the truck for car shoppers, as the Ford F-150 retained its place as the most popular nameplate on AutoTrader.com across new, used and CPO vehicles. The F-150’s crosstown rival, the Chevrolet Silverado, was the […]

Car Dealers Need Chat on their Websites, Period.

In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]

Service Marketing Should be a Priority for Car Dealers

When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]

The Hyundai Azera is Sporty, Stylish, Comfortable

The 2014 Hyundai Azera comes in as a very sporty sedan that offers a comfortable ride with a wide array of premium equipment and a very stylish appearance. Offering power and fuel efficiency along with a price tag that is a lot less than most […]

The Wide Approach versus the Narrow Approach on Automotive Digital Marketing

When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look […]

Why Car Dealers Need to Show All Incentives Available

The easiest way for a customers to lose trust in their car dealer is to feel that they’re not disclosing everything that they should. Incentives, whether from the manufacturer or other financial institutions, are rarely disclosed properly on dealer websites. It’s not that the dealers […]

The Shift in Automotive Service Marketing

There has been a contradiction that has persisted in the world of automotive marketing for decades. Fixed operations – auto service, parts, and accessories – usually account for the largest portion of a car dealership’s revenue, but it is rarely given more than a miniscule […]

Aston Martin to Keep V12

Power freaks, fear not. Aston Martin’s partnership with Mercedes-AMG to put out a new V8 engine does not doom the AM11 V12 that we’ve all grown to know and love. The big and little engines will remain as options to go along side their other […]