The Automotive Industry, Briefly

Car Dealers

Automotive SEO Best Practices

Automotive SEO Best Practices

No matter what level of auto dealer you may be, SEO plays an integral role in how shoppers research different makes and models and ultimately find your dealership. Whether it’s an OEM site or the local page for the used car lot down the road, […]

The Right Choice

The Right Choice

When you’re looking for the used car that you want to drive, a vehicle that’s been leased and turned in could be the right choice for you. This usually means you can find a vehicle that has relatively low miles on the odometer and will […]

Go For a Drive in the Honda Pilot

Go For a Drive in the Honda Pilot

If you’re ready for a new SUV that will offer you the roominess and comfort you’ve been searching for, the Honda Pilot could be the right choice for you. This is an SUV that’s affordable and offers you an excellent look inside with the soft […]

Making Sense of Data for Better Decisions

Dealers have more data available to them than ever before. In fact, dealers are often deluged with reports from various marketing sources, OEM data, and data from their own internal software such as their CRM and DMS.

Why Car Shopper Data is Good for Both Sides

Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]

AutoTrader Reveals the Most Popular Vehicles of 2014

ATLANTA, Dec. 26, 2014 /PRNewswire/ — 2014 was once again the year of the truck for car shoppers, as the Ford F-150 retained its place as the most popular nameplate on AutoTrader.com across new, used and CPO vehicles. The F-150’s crosstown rival, the Chevrolet Silverado, was the […]

Car Dealers Need Chat on their Websites, Period.

In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]

Service Marketing Should be a Priority for Car Dealers

When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]

The Hyundai Azera is Sporty, Stylish, Comfortable

The 2014 Hyundai Azera comes in as a very sporty sedan that offers a comfortable ride with a wide array of premium equipment and a very stylish appearance. Offering power and fuel efficiency along with a price tag that is a lot less than most […]

The Wide Approach versus the Narrow Approach on Automotive Digital Marketing

When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look […]