The Automotive Industry, Briefly

Automotive Vendors

Making Sense of Data for Better Decisions

Dealers have more data available to them than ever before. In fact, dealers are often deluged with reports from various marketing sources, OEM data, and data from their own internal software such as their CRM and DMS.

Why Car Shopper Data is Good for Both Sides

Privacy and security have been heavy topics of discussion in recent years. Revelations of government interference and big business hacks have many people skeptical about putting their personal information online, yet the world of eCommerce continues to grow. There’s a safer, more useful side to […]

Car Dealers Need Chat on their Websites, Period.

In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]

Service Marketing Should be a Priority for Car Dealers

When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]

The Wide Approach versus the Narrow Approach on Automotive Digital Marketing

When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look […]

Why Car Dealers Need to Show All Incentives Available

The easiest way for a customers to lose trust in their car dealer is to feel that they’re not disclosing everything that they should. Incentives, whether from the manufacturer or other financial institutions, are rarely disclosed properly on dealer websites. It’s not that the dealers […]

The Shift in Automotive Service Marketing

There has been a contradiction that has persisted in the world of automotive marketing for decades. Fixed operations – auto service, parts, and accessories – usually account for the largest portion of a car dealership’s revenue, but it is rarely given more than a miniscule […]

Lotlinx and the Transparency of Automotive Website Listings

There’s an important reason that both car dealers and their car buying customers should love Lotlinx. The pure transparency of cutting out the middle man is good for both buyer and seller when it comes to listings on 3rd party websites. What many people do […]

The Science of Dealership Chat

In a recent discussion with the team at CarChat24, we discovered something that is rarely seen in the automotive industry when it comes to marketing solutions. We found science. The most compelling element we found in their solution for car dealers was an intense level […]