Archive | November 2014

To Wagon or Not to Wagon: The 2015 Honda Crosstour

2015 Honda Crosstour

The Honda Crosstour is aptly named and doesn’t look like anything else on the road. As a very unique offering from Honda the Crosstour is a blend of a sedan, wagon, and crossover SUV making it a very interesting looking and performing vehicle. Although it has a unique look that may attract a very interested crowd, the Crosstour doesn’t fit well in many categories and loses a little bit in each one that it may come anywhere near fitting into. Even with that said the Crosstour carries in the Honda nameplate and engineering which offers proven track record of reliability and quality.

As a vehicle that is made to handle rough terrain, deep snow and other tough road offerings the Honda Crosstour performs extremely well and comes in a package that is much smaller and more agile than a very bulky SUV. With no major changes for the new 2015 model, the Crosstour looks and is equipped the same as the previous model which has performed very nicely for owners. An interesting feature that is included in the Crosstour is a removable plastic utility box that is nearly two cubic feet in space to the cargo area but also can be removed to allow for cleanup duties to be performed.

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Car Dealers Need Chat on their Websites, Period.

Chat

In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People have questions about cars and service. Many of them want the ability to chat with someone at the store.

It’s for this reason that it’s surprising so many dealers do not have chat on their websites. There are plenty of chat companies out there. Most specialize in the automotive industry because of the specialization required to handle it, particularly from the managed chat perspective. Some dealers do it themselves. Others rely on their vendors. Some vendors operate during business hours. Some, such as CarChat24, work around the clock. Regardless of which way the dealership wants to go, they have to have some variation of chat available.

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2015 Chevrolet Express: A Passenger and Work Van for a Crowd

2015 Chevrolet Express

Well known as a great choice to get a team of people or a large amount of work materials from one location to another, the Chevrolet Express offers a lot of options and versatility for a large crowd to enjoy. With the largest hauling power in the market the Express offers more bang for the buck and has the capability of being one of the best vans for work, family or an organization. Having been on the market for a long time the Express has a lot of aftermarket upfitting options to enjoy in order suiting the needs of any industry or business.

As a traditional van that offers the longevity of durability and a market proven reputation the Express makes a fantastic choice. In a market where taller profiles are more prevalent the Express still has the profile to fit into many parking garages and handle a majority of the “normal” height clearances. For 2015 the Express only has minimal changes including an upgraded sound system with auxiliary ports, a 110-volt outlet, side-cut keys, LED lighting and a couple new colors all designed to make even the work model of the Express more enjoyable.

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Lexus Takes a Youthful Approach to Marketing

Lexus Marketing

In a youth driven marketing environment like the auto industry, how do classic marketing techniques measure up? For years, Lexus remained synonymous with high quality luxury vehicles, but their ads haven’t really approached potential buyers with the same gusto as their competitors. In a youthful market, did Lexus have a choice but to follow suit?

While most car makers focus on the sportier aspects of their cars in advertisements, in the past Lexus has remained steadfast on a classic portrayal of their models. Fast paced clips of vehicles traveling at maximum speed around hairpin turns or a commercial synched with a catchy pop tune seem to be the way of the auto industry’s marketing techniques these days. Flashy images, trendy music, and catchy features seem to be the way to strike a chord with customers.

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Service Marketing Should be a Priority for Car Dealers

Service Marketing

When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service drive that the profits are truly driven at most franchise dealerships.

Even though consumers don’t usually know this, most dealers know it. This is why it’s a conundrum that the majority of their advertising dollars are spent on selling cars rather than driving customers to their service bays. For many, the argument is that the majority of their service business comes from people who bought their car at the dealership, so marketing for more sales will also help them increase the fixed operational side. Things are different now thanks to the internet and the drop in brand loyalty, so dealers should be investing more into filling their service bays.

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The Entry Level Audi: 2015 A3 Picks Up Fans

2015 Audi A3

The 2015 Audi A3 is the perfect luxury car for a young up and comer who is planning to live in the luxury segment for many years. With a price that’s easy to enjoy and a capability that makes it a lot of fun to drive, the A3 sedan is a car that is built to handle a young couple just starting out, or provide some excellent driving fun for folks heading into their retirement years. With a ton of Audi luxury features and equipment to enjoy the A3 stands hard against the competition which includes the Mercedes-Benz CLA-Class, Acura ILX and Buick Verano.

The A3 shows up as a small and sporty luxury sedan that offers a great deal of performance in either the A3 or S3 packages. This lineup is all new for 2015 making it a great car from Audi that fits right in with smaller and sporty luxury vehicles. Driving the A3 offers an owner the pleasure of a car that is highly energetic and feels athletic from the ground up. Small enough to dart in an out of traffic, and powerful enough to pass easily on the highway, the A3 shows up as a car that has a highly refined suspension and steering system.

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The Midsized Truck is Back with the 2015 Chevrolet Colorado

2015 Chevrolet Colorado

After vacating the mid-sized truck market for a few years, Chevrolet has come back with a new Colorado that is a stronger and more fuel efficient offering than ever before. This highly capable and enjoyable truck shows up with a size that fits into any garage, the versatility of having an Extended Cab or Crew Cab, rear or four-wheel drive, and a five or six-foot bed make the Colorado a truck that has an option for just about any truck lover to find the right choice. Leading the way in towing capacity in this class, the Colorado offers towing capacity of 7,000 pounds giving owners a leg up on the competition when hauling the workload or the fun toys.

Offering a better fuel efficiency along with more refinement than the competition gives a hint as to why Chevrolet had gone away from the mid-sized truck segment for a few years. The all-new Colorado comes in ready to lead the way in this segment and make a statement to the competition that Chevrolet is once again the leader in this market.

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The 2015 Porsche 918 Spyder is Simply Amazing

2015 Porsche 918 Spyder

When imagination meets reality something really special can be the result. This is absolutely the case with the 2015 Porsche 918 Spyder. As one of the most expensive and highly refined sports cars on the market, only a few will be built, but those few who are able to own this awesome high-end performance laden speedster will find themselves in constant amazement and awe at the vehicle the Porsche engineers and designers have dreamt up for them to drive. In addition to being an amazing car to drive, the 918 Spyder is equipped with its own unique hybrid powertrain that offers 19 miles of electric driving as well as keeping the massive amount of awesome track capabilities that allow this high-priced and exciting car to be very enjoyable for any owner who can afford to buy one of the only 250 that will be offered in the U.S.

Most sports cars are built with comfort forgotten, but not the 918 Spyder. This car is built to show off when behind the wheel and is comfortable enough to do so on a daily basis. As a brand new offering for 2015, the 918 Spyder is a two-seater supercar that offers everything for the high end sports car driver to fully enjoy and take advantage of. This car offers drivers four different driving settings to enjoy, Normal, Sport, Race, and Hot Lap. All of these modes are high performing and offer the driver the opportunity to be able to enjoy the most capable drive of each mode.

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For a Luxury Hybrid Hatchback with an Attitude, Look to the 2015 Lexus CT

2015 Lexus CT

With Lexus being the luxury lineup from Toyota is it really any wonder that the CT is mechanically the sibling of the ultra-popular Toyota Prius? Even though this is the case, the CT does have a personality and dynamics that are all its own once past the mechanical workings of the vehicle. With a full complement of upscale, luxury features inside and a truly menacing exterior including the signature Lexus hourglass grill, the Ct is not just a Prius in a different body, but a highly advanced luxury hybrid car that offers a ton of driving enjoyment and interest for its owners. Competing with the Audi A3 and Cadillac ELR, the CT comes in offering a great deal of excellent luxury features and equipment to enjoy and take full advantage of.

Only a small amount of updates are added to the Lexus CT 200h including the integration of iPhone’s Siri Eyes Free Mode, voice commands for the navigation system, and Slacker radio to the Lexus Enform app suite. This all helps the CT attract a technology driven crowd and be one of the best entry luxury cars that also comes in the form of a hybrid vehicle.

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Well Designed and Understated With a Host of Safety: 2015 Volvo S80

2015 Volvo S80

The 2015 Volvo S80 comes in the luxury sedan class having to compete against offerings from Lexus, Audi and BMW. Usually the Volvo is overlooked, but serious car shoppers need to take a good long look at the S80; once behind the wheel they will find themselves falling in love with this awesome and powerful sedan. With a very popular looking style on the outside, the S80 is packed full of the signature Volvo safety features that have helped to keep this auto maker so popular for a very long time.

The only real change to the S80 for 2015 is the addition of a turbocharged four-cylinder engine as a standard offering to give both power and fuel efficiency to the owner and allow them to experience the best of both worlds in a great luxury car. The S80 shows up with a very roomy interior and first class control features throughout to allow the safest ride possible.

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