The Automotive Industry, Briefly

Month: November 2014

To Wagon or Not to Wagon: The 2015 Honda Crosstour

The Honda Crosstour is aptly named and doesn’t look like anything else on the road. As a very unique offering from Honda the Crosstour is a blend of a sedan, wagon, and crossover SUV making it a very interesting looking and performing vehicle. Although it […]

Car Dealers Need Chat on their Websites, Period.

In this day and age, any company that wants to succeed with their digital marketing needs to have chat on their website. It’s not an option. Of all the industries that can benefit from chat, the car business is one that is very clear. People […]

2015 Chevrolet Express: A Passenger and Work Van for a Crowd

2015 Chevrolet Express

Well known as a great choice to get a team of people or a large amount of work materials from one location to another, the Chevrolet Express offers a lot of options and versatility for a large crowd to enjoy. With the largest hauling power in the market the Express offers more bang for the buck and has the capability of being one of the best vans for work, family or an organization. Having been on the market for a long time the Express has a lot of aftermarket upfitting options to enjoy in order suiting the needs of any industry or business.

As a traditional van that offers the longevity of durability and a market proven reputation the Express makes a fantastic choice. In a market where taller profiles are more prevalent the Express still has the profile to fit into many parking garages and handle a majority of the “normal” height clearances. For 2015 the Express only has minimal changes including an upgraded sound system with auxiliary ports, a 110-volt outlet, side-cut keys, LED lighting and a couple new colors all designed to make even the work model of the Express more enjoyable.

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Lexus Takes a Youthful Approach to Marketing

In a youth driven marketing environment like the auto industry, how do classic marketing techniques measure up? For years, Lexus remained synonymous with high quality luxury vehicles, but their ads haven’t really approached potential buyers with the same gusto as their competitors. In a youthful […]

Service Marketing Should be a Priority for Car Dealers

When consumers think of car dealers and their profits, most believe that the sale of new cars that can be $30,000 or more is where the money is made, but nothing could be further from the truth. It’s in used car sales and the service […]

The Entry Level Audi: 2015 A3 Picks Up Fans

2015 Audi A3

The 2015 Audi A3 is the perfect luxury car for a young up and comer who is planning to live in the luxury segment for many years. With a price that’s easy to enjoy and a capability that makes it a lot of fun to drive, the A3 sedan is a car that is built to handle a young couple just starting out, or provide some excellent driving fun for folks heading into their retirement years. With a ton of Audi luxury features and equipment to enjoy the A3 stands hard against the competition which includes the Mercedes-Benz CLA-Class, Acura ILX and Buick Verano.

The A3 shows up as a small and sporty luxury sedan that offers a great deal of performance in either the A3 or S3 packages. This lineup is all new for 2015 making it a great car from Audi that fits right in with smaller and sporty luxury vehicles. Driving the A3 offers an owner the pleasure of a car that is highly energetic and feels athletic from the ground up. Small enough to dart in an out of traffic, and powerful enough to pass easily on the highway, the A3 shows up as a car that has a highly refined suspension and steering system.

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The Midsized Truck is Back with the 2015 Chevrolet Colorado

After vacating the mid-sized truck market for a few years, Chevrolet has come back with a new Colorado that is a stronger and more fuel efficient offering than ever before. This highly capable and enjoyable truck shows up with a size that fits into any […]

The 2015 Porsche 918 Spyder is Simply Amazing

When imagination meets reality something really special can be the result. This is absolutely the case with the 2015 Porsche 918 Spyder. As one of the most expensive and highly refined sports cars on the market, only a few will be built, but those few […]

For a Luxury Hybrid Hatchback with an Attitude, Look to the 2015 Lexus CT

2015 Lexus CT

With Lexus being the luxury lineup from Toyota is it really any wonder that the CT is mechanically the sibling of the ultra-popular Toyota Prius? Even though this is the case, the CT does have a personality and dynamics that are all its own once past the mechanical workings of the vehicle. With a full complement of upscale, luxury features inside and a truly menacing exterior including the signature Lexus hourglass grill, the Ct is not just a Prius in a different body, but a highly advanced luxury hybrid car that offers a ton of driving enjoyment and interest for its owners. Competing with the Audi A3 and Cadillac ELR, the CT comes in offering a great deal of excellent luxury features and equipment to enjoy and take full advantage of.

Only a small amount of updates are added to the Lexus CT 200h including the integration of iPhone’s Siri Eyes Free Mode, voice commands for the navigation system, and Slacker radio to the Lexus Enform app suite. This all helps the CT attract a technology driven crowd and be one of the best entry luxury cars that also comes in the form of a hybrid vehicle.

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Well Designed and Understated With a Host of Safety: 2015 Volvo S80

The 2015 Volvo S80 comes in the luxury sedan class having to compete against offerings from Lexus, Audi and BMW. Usually the Volvo is overlooked, but serious car shoppers need to take a good long look at the S80; once behind the wheel they will […]