Archive | September 2014

The Wide Approach versus the Narrow Approach on Automotive Digital Marketing

Wide Net

When car dealers hear the expression, “casting a wide net”, they usually associate the concept with going after a larger geographical area, branching out from their standard market area to get people who are further away from the dealership. This is one way to look at it, but another (and arguably more important) way to casting a wider net is to get out to a broader digital audience by being in more places online.

The narrow approach isn’t bad. It’s important for dealers to make sure that their website is getting plenty of traffic and helping to generate its own leads to have exclusive contacts with potential customers. This is the approach that most dealers take and we’re not suggesting that it should stop. However, the wide approach has benefits you simply cannot get with a narrow approach.

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In Car Technology that makes a Huge Difference

Blind Spot Monitoring

No longer just an engine and four wheels, cars, trucks, SUVs and vans have made huge strides over a long period of time to become easier to drive, more comfortable, more useful and much more enjoyable.

Long gone are the days of not having power steering or a decent suspension, here today almost every car made is well-equipped with technology and advances in safety that would not have seemed possible several years ago.

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Pickups with the Highest Horsepower for 2015 (Part 2)

2014 Ford F250 Super Duty

Pickup trucks are built to get work done or offer a great deal of fun and versatility to enjoy. Taking gear to the outdoor destination is easy to do with one of the great pickup trucks that make of this list of the six highest horsepower pickups offered for the new 2015 model year. A truck that is equipped to do more than necessary allows owners to enjoy a confidence their truck will take care of business. Continue reading

Pickups with the Highest Horsepower for 2015 (Part 1)

Chevrolet Silverado 2500 HD Double Cab

Where horsepower reigns king is in two classes of vehicle, sports cars and pickup trucks. Pickup trucks have to be full of awesome and powerful levels of horsepower as well as a vast amount of torque in order to perform the tasks that are asked of them from work crews, weekend warriors, outdoorsmen, and anyone else who wants their pickup truck to be able to take care of business and give even more. This list contains the fifteen highest horsepower rated pickup trucks for the upcoming model year. Continue reading

Kia Offers a Well-Built Premium Sports Sedan with the Cadenza

2014 Kia Cadenza

Even though the Kia Cadenza doesn’t quite fit into the full-size sedan class or the premium sedan class it straddles both with quality and ease. Offering a bevy of great features that might even shoot this beauty into a luxury class the Cadenza makes a statement that is making the competition cringe and head back to the drawing board to keep up. As the priciest Kia on the market the Korean automaker has loaded this great car full of fun and features to offer owners a great value for their money. Competing in a class that includes the Nissan Maxima, Acura TLX, Toyota Avalon and Hyundai Azera the Cadenza has a huge mark to reach and as a fairly new offering has done a great job of reaching very high up the scale.

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Kia… Luxury? You Bet!

2015 Kia K900 Interior

The 2015 Kia K900 is the car Kia is riding into the luxury class to find a way to expand the gap from its roots as purely an economy car maker as it heads into the luxury marketplace. Expected to compete with the big boys such as the BMW 7 Series, Mercedes-Benz S-Class, Lexus LS, Audi 8, and Cadillac XTS; the K900 shows up with power under the hood and a host of great features to please any luxury car owner.

As an all new offering the K900 comes in as a very powerful rear-wheel driver (RWD) sedan that offers a very quiet and comfortable ride and a price that just can’t be beat in this class. Equipped with a powerful engine the K900 is a great ride for long road trips, or for a daily commuter that has a good distance to cover. Offering plenty of comfort for all in the vehicle the suspension is highly tuned and readily handles road imperfections with ease. The ride is quiet and easy to enjoy with plenty of great insulation and noise reducing technology in the engine the car offers the occupants the chance to only hear the music of their choice and not the world around them.

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2015 Dodge Challenger: Serious Muscle Car for Looks and Power

2015 Dodge Challenger

The thought of a Dodge Challenger for the more mature generation brings back memories of awesome muscle cars that redefined street racing as well as being awesome cruisers to take around town on Friday nights or to the lake on Saturdays. The 2015 version of the Challenger looks like and could be easily mistaken as an all new offering, but really the only major changes are the all new front and rear of the car. In addition to the fresh exterior look the Challenger shows off with a modern design that adds the Chrysler Uconnect infotainment system and a rearview camera. The final update is the addition of the Hellcat model bringing in a monstrous and powerful engine to leave the competition literally in the dust.

Across the board the Challenger is updated and upgraded with the new styling mentioned as well as a brand new transmission making the most use of each engine. Driving the Challenger gives the felling of a sports car that is not only ready to roll on a straightaway, but is also highly capable when it comes to handling curves. The awesome suspension and highly responsive steering allow for this feeling and easily make the Challenger a fan favorite for power and performance.

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