Archive | June 2014

The 2014 Chevrolet Sonic Brings Quickness and Fun to a Subcompact Car

2014 Chevrolet Sonic

The 2014 Chevrolet Sonic offers more size than its smaller sibling the Spark and is still small enough to be classified as a subcompact. This car comes in with quickness, great handling, an excellent fuel efficiency and truly fun experience behind the wheel. Carrying the badge as the quietest in its class the Sonic brings a lot to the table to entice anyone shopping in this class.

Offering nimble handling and a reasonable amount of road absorption, the steering and suspension of the Sonic are built to please any driver. This car can be set up with a load of great technology to make all the techies smile and improve the overall fun of the drive ahead. Any owner of the Sonic will seek out the curviest canyon-style road they can find in order to have the most fun possible behind the wheel if this great car. Offering a couple different engines and transmissions, this vehicle can be set up to save fuel or add power to the agile handling, either way this is a vehicle anyone could fall in love with.

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The Shift in Automotive Service Marketing

Car Repair

There has been a contradiction that has persisted in the world of automotive marketing for decades. Fixed operations – auto service, parts, and accessories – usually account for the largest portion of a car dealership’s revenue, but it is rarely given more than a miniscule portion of the marketing budget.

Before the digital age, this was due to two things: loyalty and excitement. Car buyers were more likely in the past to have a dealership-of-choice through which they purchased most of their cars as well as had their service performed. The best way to get more service business was to sell more cars and the marketing involved with selling more cars is always more exciting than anything a dealership could do with fixed operations.

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A Large Sedan Full of Awesome Luxury by Lexus

Lexus LS

As a luxury car maker, Lexus has quickly put the luxury vehicle market on notice by offering their vehicles at a much more affordable price than any of the competition. Add to this the inclusion of all the equipment and features found in any Lexus and the rest of the luxury automaker will need to find ways to price their vehicles lower in order to compete with Lexus instead of the other way around.

The Lexus LS is the largest sedan offered by Lexus and comes in as the flagship vehicle for the luxury car maker that competes heavily in a class that includes the BMW 7 series, Audi A8, Porsche Panamera, and Mercedes-Benz S-Class. Offering a long standing name for the past twenty years, the LS are packed to the brim with safety and technology, making it an awesome vehicle to drive and own.

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