Archive | March 2014

The Science of Dealership Chat

Scientific Research

In a recent discussion with the team at CarChat24, we discovered something that is rarely seen in the automotive industry when it comes to marketing solutions. We found science.

The most compelling element we found in their solution for car dealers was an intense level of testing and improvement. There is a certain psychology associated with engaging in chat on websites, both from a proactive prompting perspective as well as the online conversation itself. What we witnessed from the team greatly exceeded what we had found with other chat providers.

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Watch Out GM and Chrysler, the New Expedition is a Beast

Ford Expedition

As the current leader in full size sport utility vehicles Ford has unveiled at the Dallas-Fort Worth Auto Show a new look and feel on an old friend.  The 2015 Ford Expedition is a beautiful vehicle with a ton of cargo and person space as always, but now features the advanced technology car buyers are looking for these days.

Now offering a platinum series of the Expedition, this beast of a sport utility truck offers blind spot information system, cross traffic alert and SYNC with MyFordTouch on the touch screen information system.  To go along with this the Expedition brings the same fuel efficiency and power in the engine that is now found in many of the F-Series model full size trucks.  This 3.5 liter Ecoboost driven engine gives the Expedition everything an owner desires in power and fuel economy from a full size truck, but in a sport utility vehicle.

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The Chevrolet Camaro Z28: A Return to Real American Muscle

2014 Chevrolet Camaro Z28

What does the name Camaro mean to you? Do you think of the years gone by of the Great American Muscle Car, with a huge engine, awesome power, killer skids off the line, and the rumble and shake from under the hood that meant others better back away?  If so, the new version of the Chevrolet Z28 Camaro is sure to bring those nostalgic memories back to the front of your mind for you.

At the 2013 New York Auto Show, Chevrolet stole the show when instead of revealing just another new Camaro a fully powered, ferocious looking Z28 roared onto the stage and wowed the crowd.  The new Z28 is so amazing it actually performs the ZL1 in many regards, which is quite an accomplishment as the ZL1 was supposed to put the Z28 in its grave, but here it is, back and better than ever.

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TDI: The New Initials for Diesel Powered Volkswagens

Volkswagen Diesel

Volkswagen continues to stay at the forefront of innovative engineering, especially as it relates to their diesel engines.  The newest of these innovations in the great line of Volkswagen automobiles is to add TDI to the engine, but what is TDI?

TDI is the acronym for Turbocharged Direct Injection and meant for the diesel engines of Volkswagen to allow both turbocharging and cylinder-direct fuel injection.  The main difference from the older diesel engines is the direct injection part of the TDI format.  In older model diesel engines the fuel is sprayed in to a pre-combustion chamber rather than directly into the main combustion chamber, which is what the TDI format delivers.

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Due for a Redesign, the Nissan Titan Has a Lot to Offer

Nissan Titan

The Nissan Titan is Nissan’s answer to the need to compete in the American truck market.  Since its launch, the Titan has turned heads and pleased eyes by offering a bold look, lots of power, and comfort for the entire crew.

Unfortunately it has been a few years since the Titan has undergone a full upgrade and it is certainly overdue.  Talks are already in place to offer a redesigned and upgraded model in either 2015 or 2016, but for the time being the Titan does have some seriously special features.

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Subaru Outback, Great Loyalty, Great Vehicle

2014 Subaru Outback

With all the commercial showing us that the Outback is a go anywhere, appearing to be a slightly larger than average wagon on larger wheels this car has an unquestioned following to make owners of other vehicles stop and think.  Anyone who wants a car that can haul it, camp it, push it or pull it should certainly shop at their nearby Subaru dealership and check out the Outback.

Offering exceptional handling in all types of weather the Outback has an excellent series of upgrades for 2014 to add more functionality to the already functional Swiss Army Knife of the car world.  Most popular among buyers in the Snow Belt, the Cold Weather Package has been made standard on the Premium model along with a LCD display radio.  The Premium model is also offered with a navigation system and EyeSight driver assistance to aid the driver in knowing where they are going and making the drive as safe as possible.

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The GM Recall Nightmare Continues

General Motors Recall

Last month GM announced the recall of 1.5 million small vehicles spanning seven models and three names that were equipped with faulty ignition switches.  So far this recall has cost GM an estimated $300 million, brings into question the validity of their 2009 bankruptcy, and has been responsible for twelve deaths.  These vehicles were manufactured between 2003 and 2007, but that is not where the GM nightmare ends.

In addition to the ignition switch recall, GM has just recently announced three more recalls to vehicles which affects an additional 1.18 million vehicles.  These recalls are for vehicles far newer than the ignition switch recall and shows GM is really trying to address defects proactively rather than wait until the ignition switch mess has been cleared up.

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